Today you have to have a Responsive Web Design else you will lose out. Read why:
Responsive sites provide a better user experience.
No pinching and zooming to see all of a site that’s not designed to fit on a mobile device.
No side scrolling for sites that were only designed to fit on laptop and desktop devices.
A better user experience boosts conversations and reduces bounce rates.
Responsive sites improve SEO ranking
Per Google, responsive sites will perform better in search ranking because they use single URLs vs separate URLs for mobile versions and they provide better user experience.
Why should we care:
Mobile phones now have separated search algorithms
Mobile searches will overtake desktop searches in 2015
Shopping on mobile devices is steadily growing
80% of consumers regularly use their Smartphone to shop online.
70% of shoppers now use mobile phones while in stores during holidays.
Mobile usage is on the rise
58% of adults own Smartphone.
55% of all internet traffic is from mobile devices.
There are more mobile devices on earth than there are people.
Social media increases mobile visitors
55% of social media consumption happens on mobile devices. So sharing links to your website means more mobile website visitors.
Responsive design adapts to multiple device sizes
One site is easier to maintain than multiple sites and increase R.O.I.
One website adapting to different devices means that only one site needs to be managed.
Managing only ONE website instead of TWO results in less costs and increases a return on investment.
A better bathroom experience
Finally the most disturbing fact about the growth of mobile usage: 75% OF USERS bring their phone to the bathroom
